Weekly Marketing Digest

Now more than ever are people actively engaging in online activities. According to a study by Wearesocial 96% of the Australian population are internet users, while the percentage of active social is 81% of the population. Given these statistics, it’s no surprise that businesses are striving to reach their target audience through these online channels.… Continue reading

Welcome back to weekly marketing digest! In this week’s blog post, we’ll be discussing the fascinating world of digital campaigns and integrated marketing communications (IMC) – a game changer for business owners in the way they connect with customers So exactly what is IMC you may ask? IMC, as defined by the American Marketing Association… Continue reading

Welcome back to the weekly marketing digest, let’s talk about what makes ideas spread like wildfire on the internet. In this blog post, we’re going to dive into three theories about what makes ideas go viral, and you can decide which one resonates with you the most. Firstly, we’ve got Jonah Berger’s theory of message… Continue reading

Are you struggling to understand or have never heard of search engine optimisation (SEO) and pay-per-click (PPC)? Don’t worry, you’re not alone. Only 30% of small businesses use SEO/PPC despite the many benefits it can provide. So, what’s the difference between the two? Well, SEO is all about optimizing your website to rank higher on… Continue reading

In the age of social media, businesses of all sizes are turning to influencers as a marketing strategy. Influencers have the potential to increase brand visibility and reach a wider audience. But are they really beneficial to your business? The answer… is that it depends. One advantage of working with influencers is that they can… Continue reading

Social media marketing has become crucial to building a brand and engaging with customers. To create valuable content that resonates with your audience, you need to understand the different social media platforms and the four types of customer value. Kaplan and Haenlein’s (2010) classification of social media categorizes platforms based on how much users are… Continue reading